Archive for April, 2011

Brand Lift Comp Winner

Brandlift March/April Competition Draw from Andy Brown on Vimeo.

We’re pleased to announce the winner for our first Brand Lift competition — Nat Halliday from Skate Further (www.skatefurther.com). Toby (my 2 year old son) recorded above making the draw. (Filmed on our Nikon D7000 & 50mm f1.8 lens)

It was a competition to help out a local organisation get back on their feet post the February quake. As it turns out they’ve been very quiet since then focusing on realigning things back to the new normality, so hopefully a fresh new logo and business card design, and 250 prints courtesy of Print Monday will help get these guys back into action.

Thanks to all the entrants, we certainly gained some insight to some cool companies around Christchurch we didn’t know of. I’m sure we’ll run something like this again in a few months. Keep an eye on our Facebook page for details.

We’ll also be posting a design process blog as we get stuck into this, so keep checking back to see how it all unfolds.

Print Monday

Volcom Jeans Tour Photos

Chima Fer­gu­son » Wallie

Above is one of my favourite pho­tos from a quick shoot I did down at the Vol­com Brand Jeans Tour at Wash­ing­ton today. Chima Fer­gu­son with a wal­lie. A good pre­cen­t­age of the Aus­tralian Vol­com team were there, and although a lit­tle cold com­pared to Aus­tralia, were well on form.

To check out the rest of these pho­tos includ­ing some pretty cool sequences, head over to the Cheap­skate Skate Skool Blog.

Photographing Live Bands Part 1

Alison Lake » Media Club

This is more of an elab­o­ra­tion on a cou­ple of emails I’ve received from other pho­tog­ra­phers want­ing to know some tips for shoot­ing live music / bands. The fol­low­ing is by far only the tip of the ice­berg, but I’ll cover some basics that hope­fully you can gain some ideas from.

1. KNOW THE BAND
This is pretty much com­mon sense, the bet­ter you know the band your shoot­ing, the bet­ter you’ll be able to cap­ture them. You’ll be able to antic­i­pate how their show will go, and learn key expres­sions, moves, and pos­tures that you might have not known. Going on tour with the band is pos­si­bly one of the best ways of know­ing this, as it’s more than likely the set of songs and promi­nent events within the set of songs will be the same night after night. The only thing that will change will be the crowd and the venue.

You can learn a lot about the band you’ve got lined up by means of online media, YouTube, MySpace, Reverb­na­tion, or any web­sites they may have. See what other photographers/videographers have done and see how you can add some­thing new.

2. KNOW THE STAGE
Depend­ing on what kind of band you’re shoot­ing will deter­mine what kind of stage your deal­ing with — and more impor­tantly, what kind of light­ing you’ll be deal­ing with. Will you be in an inti­mate, dark set­ting with 150 drunk pun­ters throw­ing them­selves at each other right behind you? Or will you be in a photographer’s pit in an out­door set­ting with a bar­ri­cade brac­ing you from 5,000 peo­ple? These things will help gauge things like whether to use flash, and what lenses will work best.

3. FLASH FLASH FLASH
If you’re in a sit­u­a­tion where there is very lit­tle light­ing, and you can get nice and close to the band, using flash may become nec­es­sary.  Most cam­eras set on any kind of auto mode will have the flash pop up auto­mat­i­cally when con­fronted with a dark band set­ting. This is your cam­era telling you it’s too dark and this is the best option for you. Your cam­era is smart, but not that smart. First of all, get out of auto mode — man­ual is the way to go, or per­haps aper­ture or shut­ter priority.

To have any con­trol over your flash you’ll need to invest in a detach­able flash unit.  They allow you to do two things, have more grunt when you need it as you can con­trol how much flash to put in the mix, and you can get the flash off the cam­era. If your flash is stuck to your cam­era and you’re not bounc­ing (more on that later), you’ll find all the images will begin to look pretty flat. If the band is more than 4–5 meters away, turn the flash off. It will pro­vide very lit­tle effect, and any­thing that is lit will also look very flat.

If you jump on TradeMe or Ebay, you can find a sync cord that will con­nect from your hot­shoe on the top of your cam­era to the base of your flash, or even bet­ter, get a wire­less radio trig­ger. This means you can shoot with the cam­era in one hand, and the flash held at arms length to the left, right, above, wher­ever you like — the result will be an image that has con­trol and depth. Again, the closer you get to the band mem­ber, the more depth you can create.

Haylar » Al's Bar
Off camera flash

4. GLASS
Alter­na­tively from using flash, and often the bet­ter option is to utilise your lens and the light­ing avail­able. The main ele­ment of your equip­ment that will pro­duce a great photo is the piece of glass you put on the front of your cam­era. Focal length will be decided by the prox­im­ity between you and the band. If you’re up close or have access on the stage itself, a wide angle or fish­eye works a real treat to cap­ture dra­matic images with­out crop­ping off arms, gui­tars etc. You’ll also be able to cap­ture every­thing in con­text. If you’re at a larger event, a longer focal length might be required to get in close, like a 70-200mm tele lens.

When you’re not using a flash, the thing that will give your lens power in low light is how wide it will open up. The wider you can go, the more light will enter you cam­era, and the faster you can fire your shut­ter — avoid­ing motion blur. Gen­er­ally a 2.8 will cover most things, until you go to a small dark pub with no light­ing rig, then you’ll be grab­bing your flash again… unless you have a 50mm 1.8 or sim­i­lar. I use one of these all the time, and in dark sit­u­a­tions teamed with a lit­tle ISO lift, you can cap­ture images that you would have thought of get­ting with a reg­u­lar lens. And the best part is the Nikon or Canon ver­sions of these only cost about $200 new!

Out Cold » Media Club
50mm f1.8, no flash

Keep tuned for the next part com­ing soon!

Quaked Scene

Fitzgerald Ave

Here’s the noto­ri­ous spot that famed our locals Jack Woodrow and James Kingston. Check out the video here.

The Small Window

Sunset over Washington

Here’s an extra shot I snapped while setting up the lights for the recent Washington Skate Jam poster photo with Lindsay Bae. On occasion things do go in your favour. You can see the final result here.

Washington Poster Design + Outtakes

Washington Skate Jam Poster

As part of Cheapskates Skate Skool’s Summer Series, we’ve been responsible for the season’s poster design and direction for over 15 events. Here’s our latest design and photography featured in the Washington Skate Jam coming up on the 16th April. Big thanks to Lindsay Bae for turning it on, we had a selection of three good shots to choose from (two more below). Rock down, it should be a good event! (more…)

Wagonstays Bed & Breakfast Rebranding Part I

Wagonstays Business Card

As part of a new venture, our new clients Wagonstays have bought us on board to establish an updated version of their branding. We’re busy working on the website, but here’s a sneak preview of what we’ve done so far.

Wagonstays LetterheadTo begin with we researched what Wagonstays were about, and where they would like to pitch themselves — luxourious yet unique. Wagonstays offer not only a B&B, but where you stay is like no place else — inside a 1860s cedar wagon, featuring a canvas top, and kitted out with all the modern luxuries, all set in the heart of the Canterbury plains. We then went down to the Canterbury Museum, and around the Arts Centre/Tramways (pre-earthquake of course) to record examples of the look and feel we were after from the era.

As we progressed and developed the logo, we aimed for something resembling the era, with sharp , elegant, and unique typography. Moving onto the business cards and the rest of the branding we added elements that reinforce the era with wording such as “J.Lochore & Co, Proprietors”, and designing Wagonstay’s own ornamentation similar to that you would likely see on old horse carts and trains.

Our usual method of formulating brands is to generate a number of hand-drawn ideas before moving onto the computer, below is an example in Andy’s workbook of how close we get it with a pencil.

Workbook sketch

We’re busy designing and developing the website to link all of the branding work we’ve done so far in an online version. Be sure to check back for Part II.