As part of our recent events, we stumbled across the early stages of what would be one of the largest gigs in the Christchurch area for a while — a charity fundraiser event to help out local music venues get back on their feet post the earthquake. Not only was it obvious that Kaira from K.Dawg Promotions was putting in a lot of her time organising the event, but also the dedication of the 19 local bands that were going to make it happen. This is where we decided to get involved as well.

Below is an insight to how the above poster was designed.

Firstly the concept of the poster was finalised with the association of music bringing life back into our broken city, rather that looking at the broken city as a negative. Secondly, the content and format were considered, A3 and 19 bands — meaning a reasonably type heavy poster. To make this work effectively, we drafted the type up in InDesign — yes, sometimes the computer is faster than skatching for formulating a preview). After some black and white print outs, it gave a real good idea of what space we were left with to compliment and compose with imagery and graphic devices.

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